Category: Blogs @ How to Self Publish


How do I get paid as a self publisher? How does it actually work?

How do I get paid as a self publisher

I reveal the payment mysteries of self publishing in this rockin’ post.

How do I get paid for my self published book? How does the money actually arrive in my bank account?

Well, it depends on how you are selling your book. I’ll focus on the online and credit card sales, because if you are selling your book at a table or out of the trunk of your car, it’s more obvious how you get paid… the online sales are the mystery to most of us.

If you are selling through a print-on-demand service like CreateSpace, then every time a book sells through Amazon.com, you get a royalty. The amount of that royalty is determined by the size and cover price of your book. You would know in advance how much that will be as you go through the set up process. There are at least three different royalty amounts, based on how what sales channel the buyer purchased your book.

The following CreateSpace details were current as of September, 2012, and since things change rapidly… take them with a grain of salt:

  • You get the highest royalty if the buyer buys from your CreateSpace author page, which is a page nobody will find unless you email them the direct link.
  • The “normal” royalty comes through sales directly from Amazon.com, and you have to rely on Amazon.com to report how many of those sales took place. There can be a lag between the buying and the reporting.
  • The least amount of royalty comes through Amazon.com expanded distribution, which is a channel you have to pay to sign up for, but enables your book to be available on request (not on the shelf) in every bookstore in the world.

You never have to handle the book or the shipping, and you don’t get the direct information about the buyer. Your royalties add up and when you’ve met the required minimum balance ($25 most recently), then CreateSpace will direct deposit the money to the bank account you’ve listed. They can send you a check instead, but it’ll cost you.

If you are selling your book through PayPal, directly from your own website, then PayPal will hold the full amount you charged for the book, less their fee, until you tell them to deposit it to your bank account (free), or request a check (which will cost you). You will package up the book, which you’ve already had printed somehow, and ship it to the seller. This way you get the buyer information, but you also have to handle the book and have an inventory to ship from, which you have already paid for.

If you set up your website to accept credit cards by getting a merchant account or gateway account, then the money you process from the sales of your books gets deposited to your bank account, less the fees for the merchant account. Depending on how you have it set up, you may instead have a lump sum fee withdrawal come out of your account once a month.

All of these methods require you to allow these companies  access to your bank account, to make the deposits, and so it is very wise to set up a totally separate account for these business activities. And make sure your bank offers good fraud protection. I don’t find it entirely comfortable either, but it’s the reality of true self publishing… you are a publisher, you are a business, and these are the conditions for normal modern business.

I promise you that it all feels much better than this post makes it sound when the money from book sales is flowing in…

 

 

 

Details about my writing contract for just a couple of chickens

Buff Polish Chicks want details about my first writing contract for Just A Couple of Chickens, so I made a movie. Because chicks dig movies.

I was so excited when my first book, “Just A Couple Of Chickens” came out in 2010.

I was even more excited when it began to sell,

and when it got good reviews,

and when I heard from readers about how much they have enjoyed reading it.

I got all wrapped up in building a website to promote the book,

And establishing connections with distributors… something my husband, Andrew, is uniquely supremely gifted at doing, which led to sales of over 1,500 copies.

So I thought I would make a little movie to share some of the details of my first writing contract for this first book…. and here it is.

 

Do It Your Self Publishing, a distinction in self publishing

Do It Yourself Self Publishing

The Four Wise Budgies of Self Publishing suggest you consider Do It Your Self Publishing.

As I continue to write about How To Self Publish A Book, I’ve realized that I need to add some more definitions to the term “self publishing.”

Most of the sites that come up under a search for self publishing advice are companies that can help an author self publish a book, for a price.

Many of them are good companies, and many authors are getting books out and ready to sell with their help…

but I’m doing something else as a self publisher… I’m doing it myself. So I’ve decided that we need a new term…

DIY Self Publishing, Do It Your Self Publishing.

This is a subculture of self publishing and invites anyone who has the skills to do it, or has no other choice (because they simply don’t have the money…)

Participation in this honorable new society will still cost some money in the form of a business license and buying ISBN numbers, and it means that we, as authors, will not be writing while we are engaged in the many hours of self publishing work. It also means that we, as working professionals, will not be doing whatever paid work we do while we are self publishing…. and that has to be weighed against the advantages of doing it ourselves. Even if you can do it yourself, it might make better economic sense to hire it out depending on your circumstances.

So that said, these posts are all about Do It Your Self Publishing. And in doing so, many of the actions are things you can do for free…. and that’s why it may be worth your time, because if your costs in producing the book are as low as possible, then you’ll have a better chance to make a profit when the book is out and selling. Assuming it does sell because you did spend what money you did have, wisely… like, on editing.

Evaluate your project by these four questions:

  • Is this a book well suited for Do It Your Self Publishing?
  • Do you have the time to produce it?
  • Should you consider submitting it to traditional publishers before you go ahead with self publishing?
  • Or do you have the money to buy help producing it… and reasonable plans for earning back that money in sales…?

And if it’s time to roll up your sleeves and do it yourself…. I’ve got some blogs you might enjoy..!

 

What Should I do With My Author Platform?

How to use a website as an author platform

These may be some of my far ancestors, but since nobody labeled the photos, I will never know. To me, they represent my many inner selves. Especially the dude in the uniform and the chick in the corset. Those are definitely my inner voices.

I have been listening to expert advice regarding how-to-be-a-successful-author, and all of my sources say “create and maintain a platform online.” So I recently sat down with myself to try and figure out how to present myself online and everywhere else.

“How should I present myself?” I asked myself.

“Lie like a rug!” came one answer.

“With Dignity!” came another.

“Don’t do it,” came a third.

“You always say don’t,” retorted one.

“No I don’t,” replied a third.

“You just did,” one pointed out.

“Grow up, both of you,” said another.

“This,” I said to all of them, “is why I try not to talk to myself.”

So I set up a website and I began to blog about the subject matter showcased by my two books, Just A Couple Of Chickens, and the soon-to-be-released biography about my grandfather, Col. C. J. Tippett. And I discovered that I had a third subject to blog about… self publishing, and how to do it, and what I think about it, and how it’s going as I do it. And I began to recognize my voice through this work… my voice is my platform, and my platform is how I talk to my readers – established and new.

At first, I felt that all this blogging and social media-ing… all this platform developing… was taking time away from my ultimate purpose, which was to write and sell books and become mega-rich author. But then I realized that all this blogging and reaching out into the dark with my keyboard was developing a direction for my writing. It was giving me clarity and focus. It was giving me mental wealth… even when I though nobody was reading it. Which actually, they are… (arrgg! Writers Block!)

I realized that I have a definite niche focus for my self publishing… which is Do-It-Yourself, and Own Your ISBN.  I discovered that the direction for my chicken book sequel is not just poultry raising, but is also Urban Homesteading. And I was able to expand on the material that built my grandfather’s biography – going further with the subject than I was able to do in the book itself, because my publisher was anxious about the page count. (So far, it’s out for submission to a traditional agent, so that was another meeting of the selves that didn’t go well…)

So already my platform has brought me (mental) riches. It isn’t a timesuck, it’s a garden… a pathway… a meeting place.

What should I do with my author platform?

  • I think I should expand on my author themes,
  • be a resource by sharing my experiences,
  • connect with other people doing similar things,
  • pose questions to the industry,
  • and share my personality.

Plus it’s great fun to pursue additional subjects pertaining to my books, like Famous People Who Met My Grandfather, and Funky Chickens.

 

 

 

My Review of… Doug Fine’s book “Farewell My Subaru”

Farewell My Subaru by Doug Fine, My Book Review

Doug Fine’s “Farewell My Subaru” is an excellent introduction to the idea of transitioning from a gas based economy to alternate fuels.

I discovered Doug Fine and his book “Farewell My Subaru” when a man who had read my book, “Just A Couple Of Chickens” emailed me through this website to say that he had enjoyed my book and that I reminded him of Doug Fine.

I was totally delighted to get that piece of fan mail, and even more delighted to be compared to Doug Fine… once I had googled him and come up to speed on what Doug Fine is doing.

“Farewell My Subaru” was obviously required reading that I had so far missed, since my urban homesteading curriculum is self-complied. Because i’m self-taught. Which explains my motto “Learning by doing it… the hard way”

“Farewell My Subaru” was published in March, 2009… right about the time we began to dismantle our New Mexican lives because our local economy had not recovered from the Crash of 2008, so I was late to the party. Doug Fine’s story was about his transition to rural New Mexican life, and his effort to get away from a gasoline based lifestyle.

Doug’s homestead was in Southern New Mexico, and I was in the North, but that didn’t change the similarity of the culture, climate, wildlife, and experiences he described. It was like he was writing about our place. Except that he started out with solar panels and he jumped feet first into biofuel, which we didn’t do. And his chicken chapter was very short, and not only because his chickens kept getting carried off by the wildlife… but because he was already in love with his goats. I’ve raised a goat. I’ve felt that love. 100 plus chickens cannot compete.

His book is an excellent read, and I would place it at the beginning of my growing library on urban homesteading. It’s perfect for someone, like me, who is just beginning to explore the idea of biofuel, and who has heard of solar panels, but not experienced them. For someone who is well along that path, I think it would be too light, but those folks are not the intended audience. This adventure was only the beginning for Doug, who is currently behind a new book delving into the world of legal cannabis and it’s economic effects.

“Farewell My Subaru” was an important book to me in two ways that I’m quite sure Doug Fine did not intend. He described, in his year of homesteading struggle, the difficulties of raising enough crops and food sources to support himself from the land he was standing on, and he carefully detailed the cost – and longterm amortization – of the alternative fuel sources he was using.

One of the reasons I decided to leave my beloved New Mexico property in 2010 was that I had done the math on my farming dreams and seen that, so long as I had to pay for my water (even if it was just the electric bill of the well pump) and so long as I had to pay for the feed, I would not be able to make my farming support itself, much less me. My real homesteading dream had failed. My urban homesteading dream has now begun.

The book is an exploration, not a solution. It’s not intended to be a solution. Doug makes it very clear that the isolation and climate of his remote ranch were problems to an off-the-grid lifestyle. I add that places where solar panels work beautifully are places where fresh running water is scarce. Places where fresh running water is plentiful are places where solar panels don’t work as well as Doug’s did.

Piece by piece, with prudent combinations and community teamwork, we can make progress on issues like sustainable energy, urban farming, local living, and our impact on our environment. “Farewell My Subaru” is an important piece.

And it’s a super easy, funny, fresh read.

 

Make Your Blog Posts Show Up On your Facebook Page… it’s a good idea!

Self Publishing Advice Tulip Field

In an endless field of cool things to do with my website, how do I choose just one? And which tulip is the right tulip for me?

The wonderful thing about the internet is that there are so many things you can do!
The terrible thing about the internet is that there are so many things you can do.

Which things are worth my time?

Learning how all of this is going to help me sell my self published book is a massive time-sink, so I have to be very sure that doing something is worth it.

Based on my research, my observations, my workshop attendances, my groups, my mentors, my website classes, and my habit of listening in on Starbucks conversations – having your posts show up on your Facebook page is worth it.

Posting regularly to my blog – (which is the same as my website)… is worth it. And making sure those posts show up on my Facebook page (page, not profile – tho I could do both) is worth it, because I can make the Facebook page updates happen automatically. I can include automatic tweets with the same process, so that’s worth it too.

You can set up your Facebook page to have your blog posts flow automatically each time you post fresh material using the Networked Blogs app, done through Facebook. The same app will push the posts to your Twitter account.

I first set up HootSuite to do this, one of many free services that will do it automatically. But HootSuite would not let thumbnails of my post images show on my Facebook page and that was a deal breaker for me. I think people are more likely to click through if the picture shows, so I switched to Networked Blogs. I’d gone with HootSuite first because I’d read that Networked Blogs would count my click traffic as their own… but in the end, the thumbnails issue was more urgent.

Any specific details on how these services function goes out of date super fast, because everything is so dynamic on the web. Most of the tutorials I viewed about how to set up Networked Blogs were using the old Facebook interface – although they all still worked. The screenshots were out of date. So the info in the paragraph above may no longer be an issue by the time you are reading this post… but regardless, pick one and move forward so that your posts flow to both your Facebook page and your Twitter account.

Google “How to setup Networked Blogs” or “How to post blogs to my Facebook page” and follow through. Then keep posting regularly, because the heart of all the “How to use a website for Self Publishing” advice is to keep posting regularly, and then make those posts work for you.

If I’m wrong about Hootsuite, let me know!  (And if it would take a massive HTML hack to make it show thumbnails… that doesn’t count.)

 

Self Publishing Book Design – What To Consider

More Than Twenty Tips for Self Publishing A Book

Book design is where we authors put all of our eggs in one basket… for a classy and cohesive presentation.

Book design is an important step in self publishing a book. It is the setting that showcases the polished jewel of your story. Designing your book is where you figure out what you want to do with each of the pages, headers, chapter breaks, and more.

Book design can be a great opportunity to express the message of your story in unique ways, or reinforce your message. So far, I don’t get too weird with my book design because I’m aiming for a polished and professional look… but I can literally do anything I want within the page margins of the book size I’ve selected and the content guidelines of the service I’m working with. But, what do I want to do? Where do I start?

I had no idea how to design my first book, and my friend Sue Waterman was a tremendous help. She did a lovely book design for “Just a Couple of Chickens”, and that was a huge boost. With her fundamental design in hand, I went to the library and checked out ten books, one each from my favorite authors. I lined them up and studied how they designed each of their pages. Then I decided how I would approach it. I also considered the fact that some of my favorite authors have fancy full-time book designers on staff, so their books look pretty swish. I opted for simplicity.

I found a wide variety of left page, right page, headers. Many books had the author’s name on the left and the book title on the right, with page numbers left and right with the header at the top. But some books had the book title on the left and then each applicable chapter title on the right. That takes either a lot of careful design or some fancy programming. It’s super helpful from a reader’s point of view, becasue I can tell right away what chapter I’m in, but it’s more than I want to take on right now from a designer’s point of view. I discovered that I prefer a page number on every page, although most books omit the page number from the first page of each chapter. Books that only listed the right hand page number were not popular with me. I don’t want to go looking for a page number. And I love book dedications, especially the creative ones. I discovered that many of the things I love as a reader, I don’t love as a publisher… like an index, for instance. Lotta work!

I’ll be posting in more depth on individutal book design elements over the next several weeks, and my soon-to-be available book series on How To Self Publish will have even more info, but in the meantime, using other books as a guideline is a great place to start.

Not every page is applicable to every book project, for instance, a fiction novel probably won’t have a bibliography. I feel that book design should always favor readability over fine art, but otherwise, it can be a powerful asset to the book when done well.

This, however, is an enormous amount of work… just when we thought we had “finished” our book!

 

 

Copyright 2012 Corinne Tippett & The Westchester Press
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