Tag Archive: self publishing decisions


The Chicago Manual Of Style, a book I love to hate…

(this post is a re-write re-post from 2011…)

As I near the end of writing my manuscript, I realize that the time has come to polish up the grammer, usage, punctuation,
and so I pull out my mammothly heavy copy of The Chicago Manual of Style.
Perhaps, you are thinking, I should have that book out all the time – before I near the end of my manuscript.
Well, I am going to ignore that kind of thinking and move forward.

I can’t pretend that I like The Chicago Manual of Style. I’ve spent too many hours trying to follow all the freakin’ rules and regulations.

Rules like how percentage has to be spelled out if it refers to human beings, but can be a symbol if it refers to anything else unless it is at the beginning of a sentence and depending how big of a number it is referring to.
This is the kind of rule that seems to love itself too much.

The T-Rex of Self Publishing, Chicago Manual of Style

This is how I feel about the Chicago Manual of Style, but I use it… and use it… and use it some more.

To be a rule simply to exist as a rule and not to help mankind in general.
Stop signs, good rule.
Percent rule,  not so much.

The manualfesto is produced by the University of Chicago Press – who is actually a publisher.
They have a section of their website with manuscript preparation guidelines that are a handy basic starting point for formatting a manuscript, even if it isn’t going to be submitted to them.

And I wondered why the University of Chicago got to determine the final word on usage of the English Language… wikilore says it is because they did it first, and they did it most, and they’ve continued to do it.

It started in 1906 with the first edition and is now in a 16th edition and is considered a guide for the proper use of everything in American English.

If I sound a little negative, it’s only because I don’t write right and I have to spend many many hours creeping through the Chicago Manual of Style to put out a decent manuscript.
Their rules of English usage are not obvious to me despite my fluency in the language.

It is also because I decided not to sign up online because if I bought the durn book, then I’d have it and not have to pay again every year. How often would they put out a new edition?  I’d be set for decades.
The very next year, they put out the new edition. All newest editions are automatically accessible in the online subscription, which is also, naturally, searchable online.

If I had the online version, I could be searching the proper usage of the word “Dammit” right now.

My review of… Lulu.com

how to self publish a book using lulu

A feather of self publishing advice regarding Lulu.com

I recently printed a draft of my soon-to-be-available step by step “how-to” manual on self publishing through Lulu.com to see how Lulu compares other services I’ve tried.

www.Lulu.com is one of many online companies that offers a range of publishing solutions to anyone with a project.

To start, before I sign up for any online company, I do a “suck search” to see if anyone has gotten angry enough at that company to rant off about it. I found a really huge number of people who were pissed off at Lulu.com. Almost as many as are pissed off at PayPal.

So I was cautious and read all the fine print and submitted a live email query to lulu.com’s customer support to test the system. It took a week for customer support to respond, but when they did, it was a live person and the answer was relevant to my question, and I was satisfied. So I got busy setting up an account and putting my project together.

I liked the fact that I could make a project that was “private” for viewing right from the start. And that I could change that setting later. Private publishing. Taking self publishing to a whole new level; the self reading level.

Lulu is free. That was good, because the other services I’ve tried are also free to get started. The only charge I paid was when I was ready to order a copy of my book to proof it. Then I paid for my book and the shipping. The book fee was based on the size and page count, and the shipping was both reasonably priced, and fast. The book fee was reasonable too.

I would have to pay Lulu.com fees once I was ready to publish my book, but if I stayed in this new world of totally private publishing, I’d only ever pay when I wanted a copy of my book. Self audience!

I was able to make a cover for free, which is a service also available on other services. While I seriously recommend you hire a professional to make your final cover, it is handy to use the free service to make a draft cover. Lulu had fewer options than other services I’ve used, but I need fewer options on something like that. I’ve lost too many hours playing with covers that should never see the light of day.

When I was ready to order a proof, I did not have to put in my ISBN number. Nor did Lulu require me to take one of theirs. They would require the ISBN number when I was ready to publish, but not to order a proof, and I liked that very much.

Lulu’s system was pretty easy to use… the only troubles I had were specific to my formatting, and so overall, I was satisfied, but when I came to the steps involved with actually publishing my book with Lulu, I was no longer satisfied. The costs and process of self-publishing through Lulu were a no-go for me. Their fee to get my book on Amazon.com and beyond, and how they structure their royalties and pricing put me off. It is cheaper and easier to control on other services.  CreateSpace, where I self published “Just a Couple of Chickens”,  will put my self-published book on Amazon.com with no fee. They only charge once I start to access expanded distribution. (…disclosure….I have an affiliate link to CreateSpace on my sidebar because I am pleased with their service, but no link in the text of this post…. and I would affilate lulu.com because of their ease of printing a book, but not for their publishing portion…)

In summary, Lulu.com is very useful for printing a proof or a casual copy of a book I don’t intent to market.

It’s easy to use and the service was good. The print and cover quality was fine. I can use Lulu to print a proof of my project, or I can pay them to produce my whole book, or I can use my own ISBN number and self-publish my book through their company. But I wouldn’t. And many of these publishing issues were the root of the rantations I found in my search.

I would use CreateSpace over Lulu for self publishing… although I haven’t yet tried Lightning Source or Blurb.com. (Have you?)

Lulu’s proof printing ease makes it pretty fun to whip up book versions of some of my projects-in-waiting. To see them in book form instead of in manuscript form or only on screen. Lulu.com is great for that purpose. I’ve got so many projects that I could take self publishing to the ultimate of ultimate level… self library!

 

What’s Going To Happen To Readers If Just Any Author Can Self Publish A Book?

What if there are too many self published books in the world?

Will the flock of self published books overwhelm readers or enrich our world? So many books, so little time…!

This is one of the biggest questions at the heart of the emotional furor against self publishing , regarding the publishing changes going on today. Bridget Kinsella frames it perfectly in her article in Stanford University’s alumni magazine, dated November / December 2010. Her question, and the discussion, continues to rage today, almost two years after the article’s publication.

Bridget asks, “If the traditionally high barriers to publication fall, will that produce a world of unimagined richness or one mired in dross?”

She first points out that one of the advantages of the changes is that books are available everywhere, and in a bewildering array of formats. Practically any book is available to anyone with an Internet connection… even out of print books because of the stashes in old bookstores made available.

But the disadvantage comes back to the issue of quality, not just of the books, but also of the reviewers. If any author can produce a book and any blogger can review it, how can a reader find a good one?

Bridget’s article goes on to pursue the issues of the business as a whole, with valuable interviews with key people in the big agencies… but my focus is the question she posed.
Will readers be enriched or mired in dross?

Because I believe this is the key issue behind the “stigma” of self-publishing and the root of the negative emotion behind so many of the traditional versus self publishing arguments. A real fear that the availability of publishing technology and distribution channels will flood readers with so much garbage that the good books will drown.

It’s not a frivolous concern on the part of traditional publishing. There are many, many, badly-written poorly-produced self-published books, and I’m just as mad as anybody else when I spend my money on one. As mad as I get when I spend my money on a bad one produced by a well-known traditional publisher.

But it is, and always has been, buyer beware.

  • I buy books from my favorite authors because of the previous books they’ve written.
  • I buy on the recommendation of friends and family with similar reading tastes.
  • I buy based on reviews that are specific about the story and its pros and cons.
  • I buy based on the back matter, the cover, the genre, and the table of contents.
  • I buy based on Amazon.com reviews, which are written by normal people. And I read every review when I’m getting ready to buy, especially the lower rated ones.

Nowhere in this list of things that drive me to buy a book is whether it is traditionally published or self published.
It simply does not matter to me… those other elements have to be in place before I will buy.

So a self published author has to do all those things same as a traditional publisher does, and has to do them well. And this is what will separate the dross from the riches, when it comes to actually selling books.

But there’s another element to the issue, and that’s outside of what is actually selling. So many self published books don’t sell very many copies. But they still exist, and the ideas contained in them, and the point of view of their authors, is an unbelievable gold mine of human thought and creativity.

In my opinion, it’s the best thing to happen to human thought since the Stone Age. Well written or not, it’s irreplaceable, invaluable, and inestimably precious.

But I still don’t want to buy a bad one, so I’ll stick to the way I buy books, and let the best book win.

 

Different Self Publishing Solutions Are Right for Different Book Self Publishing Projects

The sundog of Self Publishing Advice

This is a SunDog. It’s like a mini rainbow… just like Vanity and Subsidy Press are like mini self publishing. There’s less chance of a pot of gold at the end of a sundog than a rainbow… do you see my analogy? I hope so… cuz it’s a stretch, I know.

What if true self publishing is not for you?  What if the time, learning curve, effort, follow-through, and set up are beyond what you are willing or able or ready to do?

Possibly some of the other kinds of publishing solutions are a good idea.

While there are a few “bad” publishing solutions out there in this new and exciting world of self publishing, not all of the vanity or subsidy presses are wicked. And not all of the self publishing helper services are a waste of money. Different book self publishing projects match different book self publishing solutions.

Vanity press is called “vanity” because the author pays to have the book published. There is no editorial oversight. The author can have a published book in hand with no obstacles other than actually writing it. It could be a book of blank pages, so that’s not actually an obstacle either.

Subsidy press is another kind of “vanity” press, again tied only to the author’s ability to pay. And both those kinds of publishing services are often dissed because of the lack of perceived effort on the author’s part in getting the book to market. In both these publishing solutions, the ISBN number is given to the author by the press, either for free or for a fee. So those companies are the publisher. It isn’t self publishing, but the author doesn’t have to go through the gauntlet of traditional publishing rejection or the mountains of work in do-it-yourself self publishing.

Vanity or subsidy press are an ideal solution for a book that the author wants to make available to either family and friends, or even the general public, but has no concerns for the long term rights ownership, publishing contractual details, or profit margin.

A family memoir, for instance. Or a fundraiser cookbook. Or a collection of a child’s poetry or artwork.

The long-term rights ownership is a concern because of the ISBN number having been assigned by that press, and that affects the publishing contract issues and the author’s ability to have the book printed anywhere else. The book may also be more expensive to print and sell in small quantities, which can make it unfeasible for a true self publishing approach.

For an author with a serious plan to market and support a book, but no time or ability to go the whole journey into self publishing, subsidy press can work well. The cost makes turning a profit on the book more difficult, but at least the book is out there and in reader’s hands.

The key to choosing the right solution for self publishing a book is to match the right publishing solution to the publishing project.

And the right match depends on the author’s ultimate purpose for the book.

 

Cloyce Joseph Tippett Wendelins Basketball Team

Maybe somewhere in the photos lurks inspiration for the title. Like… why isn’t my grandfather dressed out? “The Aviator Who Didn’t Dress Out…” hmmmm

As a self publisher, I have the delightful burden of choosing a title for my book.

If I had a book deal with a traditional publisher, this would probably be out of my hands, and also out of my control. Usually, the idea that such an important issue for my book would be out of my control makes me glad to be a self publisher. But not this time. Choosing a title for a book can be a hard slog.

The title for my first book, Just a Couple of Chickens, came easily. It was a family catch phrase during the whole time we were struggling with over 101 infant poultry that arrived from my online catalog order.

“I thought you said you’d ordered just a couple of chickens,” my husband kept saying.

The sequel to that book, which is currently underway, has also come easily.

“Just a couple more?” asked Andrew. “Just a couple more what? Not chickens, right?”

But for my grandfather’s aviation history biography, I’m stumped. It’s got a working title of “CJT, A Biography” because my grandfather is Cloyce Joseph Tippett and it’s a biography. Riveting start. He was such a pioneer in the history of aviation, I must be able to do better than that.

I’ve compiled a list of book title building tips from my research here-there-and-everywhere, and I’ll post again once I’ve successfully found out how to choose a title for my book.

 Here is what the experts suggest to help me choose a title for my book, and I’m going to try each approach:

  •  Write down everything I can think of and everything everyone suggests
  •  Search the genre in amazon and see what other titles there are for other similar books
  •  Sum up my book in one sentence. Write several of these sentences.
  •  Choose a detail of the book and name the book after that detail.
  •  Check out Google keywords on the topic and zero in on the best keywords
  •  Make a list of nouns and verbs that reflect the book topic, then cut them up and line them up in different combinations
  •  Have a 92 character limit, so that it’ll fit in the  Books In Print catalog
  •  List my chapter titles, maybe the title is lurking there
  • Read the book and write down any sentences or paragraphs that capture your title imagination
  •  Sleep on it. Literally, have the title list under my pillow and sleep on it.

(That last tip suits me best. If there’s something I’m good at, it’s sleeping!)  I’ll keep you posted!

 

Fessin’ Up… Disclosure On The Work Involved in Self Publishing

Self Publishing Advice shoots for the moon

Self Publishing isn’t as hard as putting a man on the moon… but it’s still a LOT of work.

Arrite….

Here’s the plain truth. Self publishing is a LOT of work.

And the rewards can be as big as you can imagine, but are more often just under the rewards of traditional publishing…. who are all claiming to be on the brink of going-out-of-business.

As long as an author keeps the ISBN number in his or her own name, it is still Self Publishing, even if the author hires out all the editing, book design, cover, upload and marketing. But hiring it out can cost more than the book will reasonably earn… unless the author hits the big jackpot we all dream of.

And this is why I keep coming back to the suggestion of putting out more than one book, or a series, or a sequel, or a lifetime of book after book. Because doing it once is the biggest effort. Doing it again uses all of the prior work. Doing it yet again begins to make it worth it.

Once I have my first book design, I can use that as a template for the next book. Once I’ve learned the process of ISBN, Copyright, LCCN, Books In Print… I can do it again. Once I have a website, I can make a page for my new book. I can repeat my marketing efforts.

Producing a book on our own is big work if we are going to try hard to combat the main critique of self publishing, which is that self published books are poorly produced. But it can pay off. People are doing it.

But it doesn’t make money very fast, and the whole-lot-of-work doing it means that I am not writing my book when I am busy self publishing it. I think this needs to be said, needs to be taken into consideration, in any discussion of self publishing.

These are the elements of DIY self publishing that will take time, work, and sometimes – whenever there is no alternative – money:

  • Establishing a business (this isn’t hard or complicated, but it does have to be legally done. Sole proprietorship, licensed, with a name… don’t use your own name so you have flexibility…)
  • Editing, Designing, Producing a finished book
  • Paying for or DIY creating a cover and title and cover text
  • Uploading and/or printing an inventory of books
  • Marketing, getting reviews, getting distribution
  • Learning wordpress and creating a website… and set up your keywords properly… and make sure you are set up to catch passive income off your website..
  • Following through… (ebooks… make it into an ebook or start with an ebook…)
  • Writing the next book and doing it all over again

So which parts are you going to do yourself, and which are you going to hire out?
Do you have a choice?
If you have more ideas than you have money, then you are probably destined to do-it-yourself, and self publish in every sense of the word.

And this is a LOT of work, but it is not impossible. The how-to information is all out there on the web, and the costs involved for true DIY are less than a week of groceries… (depending on your culinary habits). (um, not including a short print run…)

I’m fessin’ up here… it’s a big effort. But I’m encouraging too… it’s not impossible. You can do it. Step by step and don’t give up… and write really good books.
Voila!

 

What is Short Run Printing?

Self Publishing Advice Duckling

What is Short Run Printing? What? What IS it?

Short Run Printing is a small (short) order of printed hard copy books (usually paperback, but could refer to hard cover) produced by a professional printing company. Short run printing is important to self publishers because it is the main way we can get a physical inventory of our books to sell at a profit. Traditional publishers usually order big numbers of books at a time, more than 5,000, and that’s how they get the books for a low enough price to be able to make a profit selling them in bookstores or anywhere else.

Before Print On Demand came around, small presses had to rely on short run printing to bring a book to market.  Now most self publishers can get a very good start with print on demand – having very small stocks of books on hand. But with enough sales volume, self publishers quickly look to short run printing to provide more inventory at a price that makes room for profitable sales.

As the self publisher, you write and create and design the book and have a final file of book interior and cover ready, then you work with a book printer to produce anywhere from 500 to 5,000 books. Some printers won’t do less than 1000. The cost per book goes down when the print order goes up. More and more traditional book printers are willing to do short runs in our current economy, when before it was not worth their time to work with the smaller orders and less experienced publishers.

We used Worzalla for the second short run printing of “Just A Couple Of Chickens” and were VERY pleased. And they did have to take more time to work with us, since we were less experienced as publishers. They were very patient… (…headsup the proof is called a blueline and it comes to you uncut and if you find a typo that late in the process it’s going to take a couple of hundred dollars to fix…)

I deeply believe in buying American, so I didn’t even consider a printer in China. With rising gas prices worldwide and rising basic wages in China, that competition is beginning to change – but regardless, I believe it is important to our economy to do our business here.

And that is Short Run Printing!

 

Copyright 2012 Corinne Tippett & The Westchester Press
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