Tag Archive: about websites


Review of Social Media Success Summit 2015

Filed Under: Blogs @ How to Self Publish, How to Get Started in Self Publishing, How to use Social Media for Self Publishing, My Reviews!, Resources for Writing and Self Publishing by Corinne — Comments Off on Review of Social Media Success Summit 2015
November 28, 2015
Social Media Success Summit 2015

Social Media Success Summit 2015

I recently finished going through all of the webinar recordings for the 7th annual Social Media Success Summit 2015 presented by SocialMediaExaminer.com, and it was a marathon of online education. A success marathon!

To successfully self publish a book (meaning sell books), an author has to find ways of marketing a self-published book online. Social media marketing seemed to me like the most accessible and effective book marketing for self-published authors, so social media marketing education came to the top of my To Do list in 2015.

Social media – and much of social media marketing – is free, like a puppy is free. I heard that phrase from someone else and immediately adopted it. It was so cute. But as soon as I got home with my social media, I realized that I was going to need resources and advice. I needed to join a club or a group who knew what I needed to know.

I first discovered SocialMediaExaminer.com through Michael Stelzner’s podcast “Social Media Marketing Podcast” which led me to join the Social Media Marketing Society and their monthly series of online social media education webinars. The SMSS15 format of live webinars throughout the month of October 2015, which would then be available as recordings for 18 months from the date I paid for the Summit, was ideal for my schedule. The recordings are supported with an audio file, transcript, and downloadable PDF slide deck. This is exactly how I like to learn; at my own pace, at any time of the day or night. So I did what I almost never do – I signed up and paid $347 for 36 hour-long webinars and it was definitely worth it.

The webinars were centered on social media platforms and analytics, with several devoted to content creation and online tools. Each instructor gave their own take on how to plan and deliver content. I watched and studied every webinar – even the ones that focused on tasks I may not be doing in my upcoming year of self-published book marketing. I went to every presenter’s website and followed, liked, subscribed, bookmarked, and circled him or her. If they had a podcast, I subscribed to that too and listened.

If I had wanted to engage socially, there were places I could have participated, but I did only a small amount of that because I am in my learning phase (and hopelessly introverted). SMSS15 gave me the education level I was looking for. Social Media Examiner hosts a big live conference each year where the big live social part of social media takes center stage. For now, that’s beyond my scope.

If I was already an expert in Facebook advertising, LinkedIn influencing and advertising, Google Analytics, video creation and marketing, Twitter and Google+ and Pintrest and Instagram and Youtube marketing and analytics, then SMSS15 wouldn’t have been as valuable to me as it was. But in addition to education on all of those topics – there was information about the latest online tools. There was mention upon list upon suggestion upon demonstration of free and paid tools to create, curate, measure, schedule, adapt, improve, expand and rocket-launch my self-published book marketing, and not just in social media.

The social media marketing education in SMSS15 is applicable to all of my marketing – including my day job. Being alumni of the summit is an introduction to a long list of industry influencers. Social Media Success Summit 2015 is a key resource for anyone planning on marketing a self-published book online. Publish your own book; market your own book… on social media. Now I am implementing the strategies and working down my long list of online tools – the very long list! Follow Me for more updates and tips for marketing a self-published book.

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How To Turn Your Blog Into A Book… my review of Anthologize (a wordpress plugin)

Filed Under: Answers to Frequently Asked Questions, Blogs @ How to Self Publish, How to use a Website for Self Publishing, Resources for Writing and Self Publishing by Corinne — Comments Off on How To Turn Your Blog Into A Book… my review of Anthologize (a wordpress plugin)
March 3, 2013
The anthologize plugin for wordpress allows me to pull my blog posts into a project and export them in a format I can use in MS Word... bingo!

The anthologize plugin for wordpress allows me to pull my blog posts into a project and export them in a format I can use in MS Word… bingo!

A blog is an important topic is any discussion of how to self publish a book. In Do It Your Self publishing, it is a primary place to build an audience for your topic, and so being able to pull the posts and turn your blog into a book is important.

I recently worked with the anthologize plugin for WordPress… and it has given me a lot of what I am looking for –

but…. I still have to do a bit of work.

But… it gets me a Word file!

I’ve been looking for a method that produces a nice looking book without a lot of formatting time on my part. And I’ve found services that can do that, but don’t give me a format I can then work with in MS Word or InDesign – which would allow me to use my blog posts to write a whole new book (without laborious copying and pasting or retyping.)

  • In past posts, I investigated blurb.com, which gave me limited results.
  • I gave Blog2Print.com a whirl, and it was better, but still somewhat limited,
  • And I took a run through FastPencil.com, and was pretty delighted … but….

None of them let me work with my material in MS Word.  Until now….  (drumroll)

Anthologize is a plugin for WordPress. In an ironic twist – it is not available for blogs hosted at WordPress.com, which is the free place where people can have WordPress blogs, much like Blogger.com or Typepad.com. This is ironic because most of the other services will work ONLY on those sites, and we who self-host are out of luck. Until now….

When I install the anthologize plugin on my WordPress site, I immediately have access to all of the posts on that site and can pull them into a “project” and export them in pdf, rtf, ePub, html, or Anthologize TEI format.

RTF is the format that catches my attention, because I can open that export directly into Word, and therefore use my blog posts in any way I choose. High Five!

If I want to pull posts from another blog, I import content based on the URL feed. This is great, because I can catch the feed of any of my other blogs and use anthologize to create a project using them. But I have to know the feed address, and I had some difficulty pulling feeds from non-wordpress sites, so I’m not entirely sure about that feature. (This issue appears on the Known Issues list, so someone is working on it – someday?)

At this time, I can’t upload an xml file – I can only pull in a feed. And not every blogging method allows me to create a download xml file of my posts, but most of them have some form of feed.

I have to load the posts one by one into the parts of my project. If there is an “all in chronological order” button, I haven’t found it. For very long-standing blogs, this can be tedious, but since it is the first method I’ve found to give me a Word file, I’m willing to put in my time.  (this issue is also on the Known Issues list)

Anthologize is an extremely useful tool, and easy to use. The plugin was created using funding from the National Endowment for the Humanities. The way it was created is pretty interesting – it was a workshop thing, accomplished in one week. And it breaks open the world of possibilities of using blog posts to create other things – like a self published book.

While I plan to keep searching for tools that enable me to easily turn my blog into a book, I am very happy with Anthologize, and highly recommend it, even with the bugs.

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How Do I Keep Up With Blogging?

Filed Under: Blogs @ "Just a Couple of Chickens", Blogs @ How to Self Publish by Corinne — Comments Off on How Do I Keep Up With Blogging?
January 29, 2013
cape meares oregon and the westchester press

Taking a wide angle view of blogging can help me see where I’m going as I work. (This is Cape Meares on the Oregon Coast, by the way.)

Along the way to learning how to self publish a book, I researched blogging, and saw that many resources suggested posting a blog every day.

Blogging every day sounded overwhelming to me.

It still does, which is why I don’t blog every day.

The whole idea behind blogging, or at least the one related to self publishing a book, is to use the right keywords (ones that readers will be entering in a search engine like Google) and write really interesting, useful, engaging, current, accurate, and readable content, and do it regularly. This builds traffic, and a readership, and an audience… for our books!

A good idea, but still. Overwhelming.

So I developed a system:

  • I brainstormed ideas, and wrote them down in any form. On paper, in an idea database, in a word document, in a spreadsheet… anything.
  • I organized those ideas into categories. Ideas usually can be grouped – and those groupings are the Category. Assigning the category in the blog platform makes it easy for readers to find the topics they are interested in.
  • I printed out a blank month from my calendar program – on paper. Enough with having everything inside the computer, I need to old-school it with paper and pen sometimes.
  • I added any seasonal holidays to that blank calendar sheet, so that I could tailor that day’s post to the season if I wanted to. Christmas always comes as a surprise to me, and this helps.

Since I have too many topics I am trying to cover, I assigned one day a week for each, minus Fridays. If I were blogging about one topic, I’d maybe assign a day for each category or such…
For instance,  I am blogging twice a week at www.TheWestchesterPress.com, instead of three times a week (I couldn’t keep up with three times a week – given my other blogging efforts which are about to be revealed in my next sentence)… actually, I can’t even keep up with twice a week.

Many of my ideas could be broken up into more than one short post, so the calendar filled up rapidly.
After all this, I take one day a week and write the posts, add a picture, and schedule it for the designated day.
I write the posts in advance – as many as I can do on a Saturday, for instance, and when something timely comes up, I can just move the pre-scheduled post to another day, and insert my extemporaneous post.

Series are the most fun for me. Like, “Famous People Who Met My Grandfather” for my soon-to-be-released aviation biography, or “Egg Artist Spotlight” for artists doing amazing things with blown eggshells. My quest to turn my www.TheFreeRooster.com blog at into a book is a series of posts, as I use each tool I can find to accomplish the task.

My system makes an overwhelming task do-able. I see increased traffic every time I post. And I see growing traffic each month since I began to post regularly. If the content is useful, people will read it. If the keywords are correct, search engines will find it.

And now I’ve posted a blog about posting a blog – BlogElegant. Blelegant!

 

 

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Successful Self Published Author Spotlight – Hugh Howey and WOOL

Filed Under: Blogs @ How to Self Publish, How to use a Website for Self Publishing, My Reviews! by Corinne — Comments Off on Successful Self Published Author Spotlight – Hugh Howey and WOOL
January 22, 2013

 

review of wool omnibus

I bought the Wool-Omnibus e-book as a nook book, and it was a fantastic read. Hugh Howey is a do-it-yourself self published author, and I am a big fan!

Hugh Howey wrote Wool-Omnibus, which I just finished reading – and it is Really Good. I totally recommend it.
He used e-book technology to self publish a book. And he is on the bestseller list now.

Hugh started Wool as a series, and put it out himself as an e-book on Amazon. The book got a good response. He wrote more and in 2011, the story hit the big time – still as an e-book. Wool – Omnibus is the series, seamlessly pulled together as a full-length book. It sold enough copies to gain the attention of film producers and traditional publishers, and Hugh was able to negotiate a book deal he was happy with.

This is the kind of self publishing success story I have been watching for, where an author self publishes a book and then moves into traditional publishing based on the success of that book. Hugh Howey has done it with fiction, beating even more of the odds – since I think it is harder to sell fiction in any form, especially as a self publisher.

His success stems from

  • a really well-written book,
  • a uniquely intriguing original story,
  • and by having used the self publishing system and technology well.

Congratulations to Hugh, and as a Wool fan, I’m looking forward to more of the story!

Hugh’s website is also very cool – it’s got the kind of info and communication readers want from our authors – and is fascinating for anyone interested in self publishing a book.

In particular, Hugh Howey’s path was through e-books. He underpriced his books, making it very easy for a reader to take a chance, give it a whirl. The list price was not much of an obstacle, and the power of his storytelling gained word-of-mouth momentum. His bio on his website indicates some computer background, and so doing the e-book himself was clearly within reach. Only now, with his consistent presence on bestseller lists, is he coming out with physical books. Those are being produced by Simon and Schuster, the traditional way.

I look forward to adding spotlight authors to this series of posts – Successful Self Published Authors. Writers are making it work, and it isn’t pure luck. It’s about a great story, the right technology, and not giving up…

 

 

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How To Turn Your Blog Into A Book…. my review of Blog2Print.com

Filed Under: Blogs @ How to Self Publish, How to use a Website for Self Publishing, Resources for Writing and Self Publishing by Corinne — Comments Off on How To Turn Your Blog Into A Book…. my review of Blog2Print.com
January 15, 2013
The Free Rooster for Just A Couple Of Chickens

This is the actual cover from the pdf book generated by Blog2Print. There were plenty of cover color options, but no font options. Yellow matches the book that the blog supports. “The Free Rooster” supports “Just A Couple of Chickens” and is trying to become a book on it’s own. A Blook!

Many of us, especially authors supporting a self published book, are putting a lot of great content into our blogs, as I am doing with my “how to self publish a book” series, and it would be fabulously great to find an easy and affordable way to turn a blog into a book.

That’s called “blook” in this new language of bloggery.

So I am testing each of the blog to book methods I can find, and my standards are pretty high. I’m finding that I may have to choose between my desires:

  • I want a nice looking book, but I don’t want to have to spend hours formatting it, because I could do that manually, the same way I usually make books.
  • I want the photos to look good, and that’s going to be a challenge because while 72 dpi looks great on screen, it doesn’t look great in print.
  • The book probably needs to be in color, because of all the effort I’ve put into the photos, and color print books are expensive to produce… but, ebooks!  It could be an ebook.
  • And I want to be able to access the book file. For cut and paste, for other uses of my materials. I want to create a file that I can take anywhere, print anywhere.
  • Plus a final and new wish… for it to be affordable, especially if I intend to sell it.
I’ve already reviewed Blurb.com’s blog to book service, and found it nifty but expensive and laborious – at least for how my blog slurped into it.
So onward to Blog2print

This service will work for blogger.com, wordpress.com or typepad.com. It won’t work for self hosted blogs, or any other platforms. Hmmm, (foreshadowing headsup… in this continuing series of blog posts about How To Turn Your Blog Into A Book, I have found some services that will pull from an RSS feed, so don’t despair yet if you are self hosted, but make sure you publish and know the address of your feed…)

Since my chosen blog for this project  is on Blogger.com, I’m in-like-flynn!

There is no charge to get started… once again, I would only pay once I order the book or download the pdf.

  • It offers to take all my blog posts
  • with pictures,
  • from oldest to newest,
  • and also offers to grab comments.

Since I don’t have any comments that I want to keep, I did not check this option and so haven’t tested it. But including comments is an important feature to many bloggers, and it would be worth testing that feature before getting too excited about this service.

I can choose a cover color, plus front and back picture, title and spine title, but I can’t select the font or size, so it looks a little …well… hokey?  But there I go again with my standards. I am learning that if I want it mostly automated and very affordable, then I can’t have it look exactly like I want.  For that, I will have to put some effort in – wah.

Blog2Print assembled the book quickly and made a nice table of contents, I have 88 posts, most with pictures. The pictures in this Blog2Print book are small, and I can’t change the size. I also can’t change the page breaks. I can select posts to not be included, and I can add some pages after the service has pulled the posts… but I don’t have any editorial control really. However, it has arranged things neatly and in order.

The pricing is easy to see.  As a softcover, I could have the 136 pages, with front and back cover, in color for $55.55, and hardcover for $65.55, both of which are far outside my means and intentions for this project. I could have it in B&W for $22.55. But it isn’t clear what size those books would be. There is a pdf download option for $7.95, and I am going to take it!

The checkout is easy, and I can (must) preview the pdf book before I order it. It came via email, and downloaded quickly. The book size is 8.5 x 11 and so if I want to try and print it at some print-on-demand service, I’ll have to fiddle with the book size. A pdf is not an e-book, but I can send it to my e-readers and view it there, like any other pdf doccument.

It’s pretty good – even if I didn’t get everything I’m looking for. I got an inexpensive pdf download of my entire blog, with pictures (and possibly with comments) with very little effort.  The system worked well, no surprises and no disappointments. Blog2Print goes into my list of possible tools, but I am going to keep looking for something I can edit and better control.

 

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How To Turn A Blog Into A Book… a Blook… my review of Blurb.com

Filed Under: Answers to Frequently Asked Questions, Blogs @ How to Self Publish by Corinne — 1 Comment
December 26, 2012
Horned Lizard and The Westchester Press

The Horned Lizard of Self Publishing is researching How To Turn A Blog Into A Book. How to make a blook. Horned Lizards want to know.

So I am testing each of the blog to book methods I can find to add “How To Turn A blog Into A Book” to my “How To Self Publish A Book” series.

I am investigating this topic because our blogs contain super-awesome-mega content and breathtaking photos, and turning them into books is a great idea. Making a blook!

My standards for the process are high.

  • I want a nice looking book, but I don’t want to have to spend hours formatting it, because I could do that manually, the same way I usually make books.
  • I want the photos to look good, and that’s going to be a challenge because while 72 dpi looks great on screen, it doesn’t look great in print.
  • The book probably needs to be in color, because of all the effort I’ve put into the photos, and color print books are expensive to produce… but, ebooks!  It could be an ebook (future posts on ebooks coming soon)
  • And I want to be able to access the book file. For cut and paste, for other uses of my materials. I want to create a file that I can take anywhere, print anywhere.

Blurb.com has the lion’s share of Google’s keyword hits, and so I started with them.

They advertise a blog to book method and they offer color books – hardcover or soft. They claim they can slurp my blog and drop it into a book, which I can then order for myself and sell online from their service.

First I set up an account, which was easy. Then I went to “Make Books And More” where I found “Blog Book”, and then was instructed to download their software, Blurb Booksmart. Which I did.

Ah soooo… the software resides on my computer, and therefore so do all my book projects, until I am ready to order a copy of the book. This way, I don’t take up their server space – clever ducks.

The software was free. There was no charge at all, actually, until I was ready to order the printed book. So that’s good.

There are seven book size options, and two of them are my preferred book sizes… 6×9 or 5×8. But there is only one blog-to-book layout option – which has the picture in a small square, and the text in a shorter column to the right.

If I want a different layout, I have to go into some heavy manual formatting while learning their Booksmart software… only to find that my low res pictures are looking very bad in my chosen layout.
Wah.
Hmmmm.

The process supports four kinds of blog platforms: blogger, live journal, typepad, and wordpress.com. Which is great, unless you’ve moved your wordpress blog to self hosting, like I have. In which case, this process will not work. Game over for all my blogs except one.

Okay, forward I go with my Blogger.com blog, which has more than 100 posts and gets slurped into Blurb’s program without a hiccup. Where it looks like crap. And where I can’t do anything with it except print it out through Blurb.com. Hmmm.

My blook was 256 pages, and not all of the posts were properly separated, so it would have been even more pages. It is very easy to price the potential book using Blurb.com’s buttons, so I could see right away – before doing any more formatting – that my 6×9 softcover color print book would cost $37.95 per copy.
Ummm… oh dear. That’s not exactly the base cost I was looking for. 

If I gave up color, then my book would cost $12.95 per copy… but, but, I have to have color!

In summary, Blurb.com has a very nice system to capture a hard copy book of a blog as a novelty or one time gift.

It will take time to format it nicely, and unless you posted gigantic pictures on your blog, your images will be either tiny or blurry – your choice. I don’t consider this a commercially viable option for making a book out of my blog. And it doesn’t give me an electronic document to have my way with.

But it sure is a nice piece of software… which makes a nice, pretty, pricey book.

I will keep looking. This is not How To Turn A Book Into A Blog. Not in my blook.

 

 

 

 

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The Past and Future of A Blog, www.TheFreeRooster.com

Filed Under: Blogs @ How to Self Publish, How to Get Started in Self Publishing by Corinne — Comments Off on The Past and Future of A Blog, www.TheFreeRooster.com
November 7, 2012
The Free Rooster is alive and well

My blog at www.TheFreeRooster.com is alive and well, hosted on Blogger.com and headed for a blook adventure!

Back in 2009, when I realized that I was learning how to self publish a book, I followed the advice of every resource I could find, and started a blog to promote my book.

The book was “Just a Couple of Chickens” and the blog was www.TheFreeRooster.com.

I blogged about raising chickens, urban chickens, rural chickens, things that ate rural chickens, economic disaster recovery strategies, and writing a book.

I also experimented with every gadget Blogger.com had to offer, and it went pretty well.

But I grew out of Blogger… I needed to do more than it would let me do for free. I discovered wordpress and self hosting, which required a lot of learning by doing, but in the end allowed me to do what I needed to do for the least possible price.

I created a new blog to support both my first book and my current book, the soon-to-be-available-now-in-traditional-publishing-submission biography of my grandfather, Col. C. J. Tippett…. and to squawk on about self publishing.

So where will www.TheFreeRooster.com go now? What will happen to it?

I have big plans for it… the first of which is to turn it into a blook, to preserve all the still useful information it contains. And then I plan to do big fun things with it starting fresh. Fun fresh things that are big.

In the meantime, it remains a live site with lots of gadgets down the side and an archive of useful information… Blogger is a great platform, and I think it was initially easier to learn than WordPress, but ultimately more limiting than WordPress. When the blook is complete, I will announce it here with great fanfare. I suspect there are a lot of bloggers out there who will be interested in How To Turn A Blog Into A Blook….. !

 

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