Tag Archive: about writing


corinne tippett and the westchester press

Writers dream of big book deals with traditional publishers, or big sales income from self published books. The big blue skies of Amazon.com pervade both dreams.

In the chaotic clouds of The New Publishing Landscape, one (of many) possible pathways to making money as a self published author is starting to emerge.

By learning how to self publish a book, an author can produce work that will not only be out there in readerland, possibly earning money from the start, but could also lead directly to a big traditional book deal.

Here is how:

  • A writer writes a Really Good Book (note… the book has to be really good…)
  • The writer self publishes the book as an e-book on Amazon.com (note… it has to be on Amazon.com…)
  • The writer markets the e-book and it begins to sell, then sells some more (note… the odds on the book selling – even with marketing – are slightly better than winning the lottery, and slightly worse than being nibbled by a shark near a beach in Florida)
  • The e-book rises in rank on the Amazon.com bestseller list (note… the rank rise is directly related to the previous bullet…)
  • Traditional publishers, who are watching the Amazon.com lists, decide to take a chance on the already proven sales of the writer and her e-book (no note required)
  • Amazon.com, seeing that traditional publishers are beginning to poach the self published shoals of profitably-selling books, jumps in and offers the writer a traditional-style book deal directly (note… meaning that Amazon.com is not only a place where an writer can self publish a book, but it is also a traditional-style publishing house itself.)

This pathway to traditional publishing has already happened for some now-big-name writers, and is happening more and more. In a related, but reversed, scenario, some traditionally-published authors are beginning to self publish their work, relying on their existing fan-base.

It does, however, all come down to sales.
Write a really good book, self publish it as an e-book, market it well, and…. voila!  (maybe…)

My first self published book was only a print book, and will soon be available as an e-book. Let’s see how it goes!

 

The Westchester Press and How To Self Publish A Book

This was my favorite view from our property in New Mexico while I was writing Just A Couple Of Chickens. It looks west, to Oregon, where we now live.

Since my celebration of Christmas and New Year’s is a reflection on the past year and setting goals for a new year, I thought I’d apply it to how to self publish a book, and spin out some self publishing advice to myself – and everyone!

If I could ghost back to each year’s Christmas Eve in the past, what would I tell myself about self publishing a book?

First of all, I’d make more of an effort not to scare the wiggles out of myself by popping up unannounced than ghosts of Christmas past usually do.

Then I’d congratulate my poor wigged-out self on having a book out there in the world, rather than unfinished in a drawer.

I would tell myself that

  • self publishing a book will not make me rich in cash (yet!) but that more self published authors are getting rich every year
  • the skills that I will learn along the way are valued in the working world and will give me options
  • the amazing coolness of having a person email me to say that they enjoyed my book is amazingly cool – and might be worth it all right there
  • I will spend more time working on the self publishing business and marketing than I will in writing, hmm.. eh?
  • self publishing a book feels better than submitting a book for traditional publishing, but I should continue to do both to make all things possible
  • I must keep writing, even if I am writing about self publishing
  • I’m still learning by doing and learning things the hard way, and all of our future selves have agreed to just accept that as our personal motto

And then I would break all time-travel and ghost-past laws by sneaking myself a copy of my soon to be ready series on How To Self Publish A Book, which includes things like How To Set Up A Small Business and How To Design A Book and How To Market A Book, and more… because by having that book in hand, which I’ve written based on all the things I’ve had to do to learn how to self publish, then I will rocket forward in life.

Actually, if I’m going to break the time travel rules, I might go big and give myself a list of stocks to buy, flight dates to avoid, and a headsup on not choosing the IMAX 3D theater option for any of the Avenger movies.

Merry Christmas Everyone!

 

 

Self Publishing A Book Is Not Like Secretariat At ALL

Self publishing a book is not at all like Secretariat winning the triple crown.

In the business of Do It Your Self publishing, which is different from the business of self publishing only in the way that you Do It Yourself,
The prize is in finishing – at all – not so much in finishing with style.

This process of self publishing a book is difficult or expensive. If we want to get help in producing a book, then we have to be able to pay. If we don’t want to pay, or don’t have the funds, then we have to do it ourselves… and while it is do-able, it isn’t always easy. It can be time consuming, sometimes confusing, and a lot of work.

So I’m sharing one of my personal standards, in case it helps… on those late evenings when the to do list is just too long, and the month’s sales tally is just too short.

Once upon a time, there were two racehorses.

One was an equine prince, by anyone’s standard. His name was Secretariat, and he was perfect. Perfect proportions, perfect coat, perfect stride. In 1973, he won the Triple Crown, and was awarded Horse Of The Year. Secretariat was glamorous and made winning look effortless. I do not relate well to Secretariat, much as I admire him.

The other racehorse was Seabiscuit. He was not perfect, and he did not win the triple crown. But he was voted Horse Of The Year in 1938 because he won just about everything else. He was not a beauty, and his racing style was not glamorous. The only reason racing fans weren’t wincing when he crossed the finish line is because he was crossing it first.  He was known for his hard work and his fierce racing spirit. He never gave up.

And so my self publishing advice today is that it doesn’t matter if you finish your checklist in style and surrounded by cheering fans.
It is only important that you finish it.

Any way you can, my seabiscuits.

 

 

 

Just A Couple Of Chickens Is About Raising Chckens

Self publishing a book about raising chickens is turning out to be a lot like writing a book about raising chickens!

I raised over 100 poultry chicks and I wrote two books. One was about raising over 100 poultry chicks.

And I’m writing about how to self publish a book… and I’ve noticed a very big difference between raising chickens and writing about raising chickens.

When I fussed about the brooder temperature for the chicks, they grew…
And when I changed their feed and water, they grew…
And when I went in and out of their pen, they grew….

They grew no matter what I did. And if I had left the roosters to their own devices, they would have also multiplied.

But when I was writing the book, every time I stopped typing, the book stopped progressing.
And even if I left it under a warm lamp, with plenty of food and water, it still didn’t grow.
Every time I turned my back on the chickens, they grew, but despite turning my back frequently to my book, it didn’t grow…

Unless I wrote another word, and another, and about… 100,000 more.

Then I went and self published my book, and once again, nothing grew unless I made it grow. There was some independent progress, as word of mouth drove book sales, but mostly, it was like writing it.

One bright side of all this work is control. I can choose when to write, where to publish, and what things look like. Some of my poultry grew surprisingly out of control, either in size or behavior. And I never knew what they were going to do next… whereas my book rarely surprised me with plot turns or out-of-control sales.

But maybe one day, there will be a writing project that grows when my back is turned. It has happened to self published projects before, and it is happening more and more each day.

So maybe the difference between raising chickens and writing about raising chickens is similar to the difference between nature’s creation and literary creation… that’s kind of deep!

 

Sometime after writers stopped using quills as ink pens, our copyright laws came into being. The law assigns copyright when a work is created – you don’t have to register. But it’s a good idea, especially since today’s quill is a computer and the paper is online.

Copyright on a creative work exists as soon as the work is put to paper. The author doesn’t have to formally register the work with the US Copyright office, but it’s a good idea to do it before self publishing a book, or submitting for traditional publication.

An author does have to register the copyright before claiming a case of copyright infringement, and having registered the work long before there is any question of infringement can help your case.

I see it as a professional approach to my creative work, a finishing touch.

The creative work does not have to be published before registration, and in fact, due to recent changes by the US Copyright Office, if the work is unpublished, it can be uploaded electronically for the registration process – which is a change from having to mail a hard copy. (Mailing a hard copy is part of the Library of Congress Control Number process, which happens after the work is published – including self published…)

I recently went through the copyright process with the finished draft of my grandfather’s aviation history biography, and I have some tips.

  • Prepare an electronic copy of the manuscript that is smaller than 11.3 MB, because that is the single file upload limit and a full length manuscript is almost certainly bigger than that. Make a compressed PDF or split the document into several files… the upload process does allow one project in multiple files (up to six). So getting that ready in advance will help.
  • Choose a time when you can do the whole process in one session, so that you don’t risk stopping part way. It will take about an hour, depending on the copyright office’s online response time.
  • It will cost $35, (as of 2012) payable online at the time of registration, so having a credit or debit card ready is a good idea.
  • At www.copyright.gov, you first establish a profile and choose a user name and password. You’ll use this same profile for every work you register for copyright.
  • The first step isn’t very obvious, despite the care given to try and make the process more streamlined. It’s called Register A New Claim… and from there, you go step by step.

You will have to click a confirmation button at the very end of the process, and it isn’t complete until you do, so don’t leave the process until you’ve clicked that button. It’s not a very obvious button… the Staples Easy Button is a better design, but you’ll find it.

It’s not required to register – copyright is yours once you create a work – but it’s a good idea to do it when you’ve finished your book, before you self publish, or before you submit your book for publication. Add a copy of your work to our Library of Congress!

 

The Free Rooster is alive and well

My blog at www.TheFreeRooster.com is alive and well, hosted on Blogger.com and headed for a blook adventure!

Back in 2009, when I realized that I was learning how to self publish a book, I followed the advice of every resource I could find, and started a blog to promote my book.

The book was “Just a Couple of Chickens” and the blog was www.TheFreeRooster.com.

I blogged about raising chickens, urban chickens, rural chickens, things that ate rural chickens, economic disaster recovery strategies, and writing a book.

I also experimented with every gadget Blogger.com had to offer, and it went pretty well.

But I grew out of Blogger… I needed to do more than it would let me do for free. I discovered wordpress and self hosting, which required a lot of learning by doing, but in the end allowed me to do what I needed to do for the least possible price.

I created a new blog to support both my first book and my current book, the soon-to-be-available-now-in-traditional-publishing-submission biography of my grandfather, Col. C. J. Tippett…. and to squawk on about self publishing.

So where will www.TheFreeRooster.com go now? What will happen to it?

I have big plans for it… the first of which is to turn it into a blook, to preserve all the still useful information it contains. And then I plan to do big fun things with it starting fresh. Fun fresh things that are big.

In the meantime, it remains a live site with lots of gadgets down the side and an archive of useful information… Blogger is a great platform, and I think it was initially easier to learn than WordPress, but ultimately more limiting than WordPress. When the blook is complete, I will announce it here with great fanfare. I suspect there are a lot of bloggers out there who will be interested in How To Turn A Blog Into A Blook….. !

 

Self Publisher Author versus Self Publisher

Full moon nights are a bad time for board meetings at www.TheWestchesterPress.com, because we are a self publisher.

I am a writer. That’s how I think of myself. I am an author.

But because I am a self publisher… and more specifically, a Do It Your Self Publisher… I have some odd conversations with myself.

I had to become a publisher in order to self publish. And when I became a publisher, I began to think like a publisher… and that’s where I came into conflict with my author. Who is also myself.

As an author, I don’t want to be bothered by things like:

  • deadlines
  • page counts
  • copyright issues on photos I really want to include
  • marketability
  • distribution channels and their sensibilities

I’m an artist, see, and words are my palette. But my publisher keeps pushing red-lined columns of numbers under my nose, which is annoying.

I’m a publisher, see, and this is a business. But my arty smarty author doesn’t want to take a stroll in reality and see that a 300,000 word manuscript is very expensive to print but can only command the same cover price as a 100,000 word book. Less is more, less is more!

Before I started self publishing, I had a dream that if, one day, I had a book deal with a traditional publisher, then I wouldn’t ever have to worry about publisher things, and could write anything I pleased. But I’ve been reading the blogs of the traditionally published authors I revere, and I’m beginning to see that they still have to write inside the lines, market their own work, and stick to marketable book subjects. Well, actually, it wasn’t ME who figured that out, it was my self publisher… she kept bringing those things to my attention.

Both of us, author and self publisher, as well as the rest of us… the department heads of sales and marketing and shipping and finance, all try to work together to produce a book that will sell and sell. And some days, particularly around the full moon, it’s better to just crack open a bottle (box) of wine and settle down with somebody else’s good book.

 

 

Copyright 2012 Corinne Tippett & The Westchester Press
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