Self Publishing A Book Is Not Like Secretariat At ALL

Self publishing a book is not at all like Secretariat winning the triple crown.

In the business of Do It Your Self publishing, which is different from the business of self publishing only in the way that you Do It Yourself,
The prize is in finishing – at all – not so much in finishing with style.

This process of self publishing a book is difficult or expensive. If we want to get help in producing a book, then we have to be able to pay. If we don’t want to pay, or don’t have the funds, then we have to do it ourselves… and while it is do-able, it isn’t always easy. It can be time consuming, sometimes confusing, and a lot of work.

So I’m sharing one of my personal standards, in case it helps… on those late evenings when the to do list is just too long, and the month’s sales tally is just too short.

Once upon a time, there were two racehorses.

One was an equine prince, by anyone’s standard. His name was Secretariat, and he was perfect. Perfect proportions, perfect coat, perfect stride. In 1973, he won the Triple Crown, and was awarded Horse Of The Year. Secretariat was glamorous and made winning look effortless. I do not relate well to Secretariat, much as I admire him.

The other racehorse was Seabiscuit. He was not perfect, and he did not win the triple crown. But he was voted Horse Of The Year in 1938 because he won just about everything else. He was not a beauty, and his racing style was not glamorous. The only reason racing fans weren’t wincing when he crossed the finish line is because he was crossing it first.  He was known for his hard work and his fierce racing spirit. He never gave up.

And so my self publishing advice today is that it doesn’t matter if you finish your checklist in style and surrounded by cheering fans.
It is only important that you finish it.

Any way you can, my seabiscuits.




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