Category: My Reviews!


Social Media Success Summit 2015

Social Media Success Summit 2015

I recently finished going through all of the webinar recordings for the 7th annual Social Media Success Summit 2015 presented by SocialMediaExaminer.com, and it was a marathon of online education. A success marathon!

To successfully self publish a book (meaning sell books), an author has to find ways of marketing a self-published book online. Social media marketing seemed to me like the most accessible and effective book marketing for self-published authors, so social media marketing education came to the top of my To Do list in 2015.

Social media – and much of social media marketing – is free, like a puppy is free. I heard that phrase from someone else and immediately adopted it. It was so cute. But as soon as I got home with my social media, I realized that I was going to need resources and advice. I needed to join a club or a group who knew what I needed to know.

I first discovered SocialMediaExaminer.com through Michael Stelzner’s podcast “Social Media Marketing Podcast” which led me to join the Social Media Marketing Society and their monthly series of online social media education webinars. The SMSS15 format of live webinars throughout the month of October 2015, which would then be available as recordings for 18 months from the date I paid for the Summit, was ideal for my schedule. The recordings are supported with an audio file, transcript, and downloadable PDF slide deck. This is exactly how I like to learn; at my own pace, at any time of the day or night. So I did what I almost never do – I signed up and paid $347 for 36 hour-long webinars and it was definitely worth it.

The webinars were centered on social media platforms and analytics, with several devoted to content creation and online tools. Each instructor gave their own take on how to plan and deliver content. I watched and studied every webinar – even the ones that focused on tasks I may not be doing in my upcoming year of self-published book marketing. I went to every presenter’s website and followed, liked, subscribed, bookmarked, and circled him or her. If they had a podcast, I subscribed to that too and listened.

If I had wanted to engage socially, there were places I could have participated, but I did only a small amount of that because I am in my learning phase (and hopelessly introverted). SMSS15 gave me the education level I was looking for. Social Media Examiner hosts a big live conference each year where the big live social part of social media takes center stage. For now, that’s beyond my scope.

If I was already an expert in Facebook advertising, LinkedIn influencing and advertising, Google Analytics, video creation and marketing, Twitter and Google+ and Pintrest and Instagram and Youtube marketing and analytics, then SMSS15 wouldn’t have been as valuable to me as it was. But in addition to education on all of those topics – there was information about the latest online tools. There was mention upon list upon suggestion upon demonstration of free and paid tools to create, curate, measure, schedule, adapt, improve, expand and rocket-launch my self-published book marketing, and not just in social media.

The social media marketing education in SMSS15 is applicable to all of my marketing – including my day job. Being alumni of the summit is an introduction to a long list of industry influencers. Social Media Success Summit 2015 is a key resource for anyone planning on marketing a self-published book online. Publish your own book; market your own book… on social media. Now I am implementing the strategies and working down my long list of online tools – the very long list! Follow Me for more updates and tips for marketing a self-published book.

Book Review for “When No One Else Would Fly” by the American Aviation Historical Society!

Check out the book review of "When No One Else Would Fly" in the AAHS Flightline Newsletter, 2nd quarter 2014, No. 187, page 8

Check out the book review of “When No One Else Would Fly” in the AAHS Flightline Newsletter, 2nd quarter 2014, No. 187, page 8

This month’s edition of the Flightline newsletter published by the American Aviation Historical Society (AAHS) carries a book review of “When No One Else Would Fly” and I am delighted.

Hayden Hamilton has written a thoughtful and detailed review that highlights what is most important about the book – that it describes the important but little known contribution Col. C. J. Tippett made to aviation during his lifetime.

The review also gives a candid assessment of an aviation expert’s opinion of the way I wrote the book, by interspersing Tip’s own writing with my historical summaries… which he did not hate!

Mr. Hamilton declared the book “an excellent read and reference for those interested in the development of civil aviation in both the U.S. and South America during the 1940s and 1950s.”

The review, and the whole newsletter, are a ten-course meal for aviation enthusiasts – as is the AAHS website, www.aahs-online.org.

Click here to read the review, and I encourage you to click around on the AAHS website as well – it is a rich resource for american aviation history.

The quarterly newsletter is available to anyone clicking through to the site. The organization’s magazine, a full-color beautifully written resource of aviation articles, goes to members. Membership is not expensive and well worth it.

The review appears on page 8 of the 2014 second quarter AAHS newsletter, No. 187.

My thanks to the AAHS!

Once Upon A Flock by Lauren Scheuer… more than just a great read

by Lauren Scheuer and Available Now on Amazon.com!

by Lauren Scheuer and Available Now on Amazon.com!

Lauren Scheuer has written a book called “Once Upon A Flock” about her journey and discoveries in backyard chicken raising, and it is the book I wish I’d had when I was raising chickens.

Lauren is an illustrator, and it is her photographs and whimsical illustrations that gives a third dimension to the book, taking it beyond the world of story telling and information sharing. This is the kind of book that parents and children can enjoy hand in hand as we enter the chicken world.

Lauren and her family went through a chick hatching experience, nursed a sick chicken back to health, and successfully managed adding a new hen to her small flock. We get to go along on all of these important chicken journeys as if we were there, by her side, because of the window she creates with her pictures. Full color, beautifully illustrated pictures.

There were times when I was raising my poultry, before Lauren wrote her book, and usually in the middle of the my coop, in the middle of the night, when all of my pamphlets, and university extension office resources left me feeling very alone.  This was the old way of learning by doing. Lauren’s book is an example of a new age. Books that entertain and warm while they teach and show. Books that show and tell and show some more.

Once Upon A Flock is not only the perfect book to have in hand while starting up a chicken project, it is also a great bedtime story for my daughter… the kind we read while snuggled together, side by side, so that we can see the beautiful pictures! (plus, there’s more to see once we’ve finished the book because Lauren has an excellent blog)

Available on Amazon.com, and in Kindle format, by Atria Books, of Simon & Schuster, Inc.

Successful Self Published Author Spotlight – Amanda Hocking

Amanda Hocking Hollowland

Amanda Hocking started as a self published author, putting out her first novels as Kindle ebooks, as well as Nook and through Smashwords. They are well-written and took off like a rocket.

As I began researching successful self published authors, I kept running along the phrase: “… and, of course, there’s Amanda Hocking…”

But I hadn’t heard of Amanda Hocking, so I didn’t appreciate the “of course” – and I saw it several times.

Finally, I read one of her ebooks, to see for myself, of course.

I downloaded the Kindle app for my iPad, grabbed one of her young adult novels pretty much at random, and started reading. And kept reading, and read some more.

Because that is my experience of Amanda Hocking’s writing. I’m not a young adult, and I’m not a big fan of zombie apocalypse settings – HollowLand (The Hollows, #1) and yet I couldn’t put it down. It is very very well written.

She wrote her novels while working full time, and in 2010, she self published them as ebooks. Her ebooks sold so well, she broke every self published record and caught the attention of a major traditional publisher.

Her blog is fantastic and she’s taken some time to write about how it went for her, and it was NOT easy. She did a lot of sticking-with-it, not-giving-up, getting-rejected, and keeping-on-keeping-on. She also worked on making her writing better, and since I didn’t read her “before” I don’t know if she ever wrote poorly. I only know that she writes very well now.

Now, she is a traditionally published author. She made it. Self publishing was her pathway to traditional publishing, as it was for Hugh Howey.

There are a growing number of authors out there who are making a living self publishing and have no desire to go to traditional publishing. I’ll be spotlighting them soon.

In the meantime, there’s Amanda Hocking, of course, and she adds a new bullet to my bullet-list-of-things-successful-self-published-authors-have-done:

  • Her books are very well written
  • Her genre is popular – vampires, zombies, paranormal romance aimed at young adults (that’s the new bullet. Hugh Howey’s book is sci-fi, my favorite, but vampires are currently ruling)
  • She put them out as ebooks, alluringly priced
  • She did it all herself, keeping the costs low, and keeping herself focused on writing more

There are some valuable resources she recommends on her blog for authors planning to self publish, and she makes a really good point about the process. She suggests authors do a lot of research, and if I don’t feel I have the time to do the research, then I probably don’t have the time to self publish.

Bravo Amanda Hocking!  Your rock, of course!

 

 

The Free Rooster by Corinne Tippett at The Westchester Press

Getting closer to my goal of making a book from my blog at www.TheFreeRooster.com by using FastPencil.com.

I’ve just tried FastPencil.com as a solution for turning my blog into a book.
Previously, I tried Blurb.com, and Blog2Print.com, and I’m getting closer with FastPencil.com.

Fastpencil.com is a website offering to let authors produce their own book, or help them produce it with fee-based services. It is free to get started, and they offer an “import blog” function based either on the url feed of your blog, or on an uploaded xml file.

This is uber-cool because I can pull an xml download of my self-hosted wordpress blogs, or grab the published feed.

This means it can work with any blog that can be exported and downloaded. For instance, Blogger.com can be exported. Check your settings to find where to export your blog.

Back at FastPencil.com, once my xml file was uploaded, I had a variety of choices to make regarding book format, size, font, cover, description, and audience.

  • My 89 posts resulted in 296 pages.
  • I went with the suggested “elegance” format,
  • 6×9, both printed book and epub ebook.
  • I uploaded a cover image, and chose my cover colors – making them all simple.
  • Along the way, I had plenty of opportunities to preview the book. It was looking good!
The cover I could make through FastPencil.com is not great, but it’s good enough for this test. There was an option to upload a cover, but I have not yet spent my bizillion hours creating one.
  • I had a choice to keep the project private, viewable only to me.
  • Or, for free, available to the FastPencil.com marketplace – other FastPencil.com users.
  • Or, for $299 ($249 ebook only), available to retail markets like Amazon.com – which is not something I would choose because as a Do-It-Your Self Publisher, I know that I can do that myself for less. But there is always a balance between spending time and spending money.

Still hopeful for my color photo print book, I chose “color photos in the interior.”

The whopping $76 print book cost cured me quickly.

I re-set that checkbox and saw it would be $13.14. Shipping would be an additional $14. 42. This print book shows FastPencil.com as the publisher – even though I haven’t accepted their offer of a free ISBN. Their imprint is in the pdf of the print book, hmmm. So I put aside the FastPencil.com quest for a printed book of my blog. Having already given up on color photos, it simply isn’t an affordable option even though it looks good and was easy.

But… The ebook would be $9.99. Onward with the ebook!
It will be EPUB.

I purchased the ebook – checkout total was indeed $9.99, and included a PDF and EPUB.

I moved my shiny new ebook over to my Nook, and although it gave me an error message the first time I tried to open it, I tried again and there it was. An ebook!  There were a few small formatting issues, but it looks good. Especially since I didn’t do a lick of formatting.

I moved my sparkling new ebook over to my iPad and without any error message, it opened in iBooks and looks FANTASTIC!  seriously beautiful.

In summary, I highly recommend FastPencil.com for turning a blog into an ebook.

It was easy – despite a few minor bugs in their online process – and affordable. The pictures look beautiful, the formatting is clean. The EPUB format is widely useful.

Although I didn’t get a file I can convert to word and work with, I did get a file I could immediately distribute – perfect for mommy-bloggers, food-bloggers, travel-bloggers and more. I’m so pleased with FastPencil.com that I’ve signed on as an affiliate.

My quest is not yet over! Next I’ll look at a program that may give me the workable file I have been jonesing for, but in the meantime – Success!

 

 

 

 

 

 

 

 

Successful Self Published Author Spotlight – Hugh Howey and WOOL

 

review of wool omnibus

I bought the Wool-Omnibus e-book as a nook book, and it was a fantastic read. Hugh Howey is a do-it-yourself self published author, and I am a big fan!

Hugh Howey wrote Wool-Omnibus, which I just finished reading – and it is Really Good. I totally recommend it.
He used e-book technology to self publish a book. And he is on the bestseller list now.

Hugh started Wool as a series, and put it out himself as an e-book on Amazon. The book got a good response. He wrote more and in 2011, the story hit the big time – still as an e-book. Wool – Omnibus is the series, seamlessly pulled together as a full-length book. It sold enough copies to gain the attention of film producers and traditional publishers, and Hugh was able to negotiate a book deal he was happy with.

This is the kind of self publishing success story I have been watching for, where an author self publishes a book and then moves into traditional publishing based on the success of that book. Hugh Howey has done it with fiction, beating even more of the odds – since I think it is harder to sell fiction in any form, especially as a self publisher.

His success stems from

  • a really well-written book,
  • a uniquely intriguing original story,
  • and by having used the self publishing system and technology well.

Congratulations to Hugh, and as a Wool fan, I’m looking forward to more of the story!

Hugh’s website is also very cool – it’s got the kind of info and communication readers want from our authors – and is fascinating for anyone interested in self publishing a book.

In particular, Hugh Howey’s path was through e-books. He underpriced his books, making it very easy for a reader to take a chance, give it a whirl. The list price was not much of an obstacle, and the power of his storytelling gained word-of-mouth momentum. His bio on his website indicates some computer background, and so doing the e-book himself was clearly within reach. Only now, with his consistent presence on bestseller lists, is he coming out with physical books. Those are being produced by Simon and Schuster, the traditional way.

I look forward to adding spotlight authors to this series of posts – Successful Self Published Authors. Writers are making it work, and it isn’t pure luck. It’s about a great story, the right technology, and not giving up…

 

 

My Review of… the book “A Chicken In Every Yard” by Robert and Hannah Lit

A Chicken In Every Yard by Robert and Hannah Lit

This is a GREAT how to raise chickens book, and I’m pleased to have it in my own urban homesteading library now.

The Urban Farm Store in Portland, Oregon has been a leader in the urban chicken movement and they’ve come out with one of the best, most complete, how to books ever.
It is called A Chicken In Every Yard, and I highly recommend it.

Robert and Hannah Lit started their store on Belmont, right in the middle of the city and have become a resource for the backyard chicken farmers all over Portland. Putting out a book was a natural extension of their work behind the counter, answering every question for every bewildered new urban farmer.

Their advice is uniquely suited for the small flocks that make up backyard chicken flocks, but it goes for big flocks too. The coop section is ideal for city chicken raisers. How to raise chickens is answered by “A Chicken In Every Yard,” and I’d say it is a must for an urban homesteaders library.

This kind of how to book is an essential part of successfully raising chickens. I really enjoy the fact that my book, “Just A Couple Of Chickens” sells well in feed stores across the country, because it’s a fun way to learn a lot about the ups and downs of chicken raising, and while I have a lot of chicken raising in there, my book can’t replace the How To available in the Lit’s book. I own the Lit book myself, because I need the information too.

Stores like The Urban Farm Store are a great place to get chicks for a new, or growing urban flock. They order a variety of breeds and you get to choose one by one. Another way to get chicks is to go to a poultry show, and there’s one coming up nearby, or to contact a local poultry association (like the PNPA) to find a breeder raising the kinds of chickens you are looking for. Portland has all of these resources, and not every place does… it’s a uniquely awesome aspect of this city.

If it is an urban homesteader’s dream to have A Chicken In Every Yard, then this book is a step towards making that happen.

 

 

Copyright 2012 Corinne Tippett & The Westchester Press
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