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My Favorite QuoteSummer 2016

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My Favorite Quote of 2015 wait fb

Social Media Success Summit 2015

Social Media Success Summit 2015

I recently finished going through all of the webinar recordings for the 7th annual Social Media Success Summit 2015 presented by SocialMediaExaminer.com, and it was a marathon of online education. A success marathon!

To successfully self publish a book (meaning sell books), an author has to find ways of marketing a self-published book online. Social media marketing seemed to me like the most accessible and effective book marketing for self-published authors, so social media marketing education came to the top of my To Do list in 2015.

Social media – and much of social media marketing – is free, like a puppy is free. I heard that phrase from someone else and immediately adopted it. It was so cute. But as soon as I got home with my social media, I realized that I was going to need resources and advice. I needed to join a club or a group who knew what I needed to know.

I first discovered SocialMediaExaminer.com through Michael Stelzner’s podcast “Social Media Marketing Podcast” which led me to join the Social Media Marketing Society and their monthly series of online social media education webinars. The SMSS15 format of live webinars throughout the month of October 2015, which would then be available as recordings for 18 months from the date I paid for the Summit, was ideal for my schedule. The recordings are supported with an audio file, transcript, and downloadable PDF slide deck. This is exactly how I like to learn; at my own pace, at any time of the day or night. So I did what I almost never do – I signed up and paid $347 for 36 hour-long webinars and it was definitely worth it.

The webinars were centered on social media platforms and analytics, with several devoted to content creation and online tools. Each instructor gave their own take on how to plan and deliver content. I watched and studied every webinar – even the ones that focused on tasks I may not be doing in my upcoming year of self-published book marketing. I went to every presenter’s website and followed, liked, subscribed, bookmarked, and circled him or her. If they had a podcast, I subscribed to that too and listened.

If I had wanted to engage socially, there were places I could have participated, but I did only a small amount of that because I am in my learning phase (and hopelessly introverted). SMSS15 gave me the education level I was looking for. Social Media Examiner hosts a big live conference each year where the big live social part of social media takes center stage. For now, that’s beyond my scope.

If I was already an expert in Facebook advertising, LinkedIn influencing and advertising, Google Analytics, video creation and marketing, Twitter and Google+ and Pintrest and Instagram and Youtube marketing and analytics, then SMSS15 wouldn’t have been as valuable to me as it was. But in addition to education on all of those topics – there was information about the latest online tools. There was mention upon list upon suggestion upon demonstration of free and paid tools to create, curate, measure, schedule, adapt, improve, expand and rocket-launch my self-published book marketing, and not just in social media.

The social media marketing education in SMSS15 is applicable to all of my marketing – including my day job. Being alumni of the summit is an introduction to a long list of industry influencers. Social Media Success Summit 2015 is a key resource for anyone planning on marketing a self-published book online. Publish your own book; market your own book… on social media. Now I am implementing the strategies and working down my long list of online tools – the very long list! Follow Me for more updates and tips for marketing a self-published book.

solarimpulsesolar impulse in airThe Solar Impulse – on the longest nonstop leg of its Round-The-World attempt has now broken the record for both longest solo flight and longest SOLAR flight (by time). André Borschberg and the Swiss team are attempting to set the record for circling the globe without using a single drop of fuel.

None.

No gas.

Not only from Japan to Hawaii – that’s the hardest, longest, most dangerous part.

But around the world.

The first-in-flight record books are filled with points-on-a-graph success stories all heading toward one goal… flight without limitations of time or distance.

Flying like a bird is not enough for mankind, we must fly like the wind.

Without polluting it.

Charles Lindbergh’s transatlantic flight is the most famous of the record setters. He flew solo nonstop across the Atlantic Ocean in 1927.

But before that was the first round-the-world flight in 1924. Not nonstop, not solo. It was four biplanes under the command of Major Martin. That record was broken seven years later by Wiley Post who flew it solo, in a Lockeed Vega.

In 1949 came the first nonstop round-the-world flight, in a B-50A Superfortress built by Boeing. Eight years later in 1957, three Boeing B-52 bombers topped that record by flying round-the-world nonstop by jet engine.

With round-the-world and nonstop accomplished, many years went by without a technological record-breaking advance in aviation. Not until after the 1970s and the energy crisis. Then the race turned to fuel efficiency.

In 1986,  Rutan and Yeager flew round-the-world, nonstop, without refueling. The plane was the Voyager – and a whole new technology.

Naturally, the next record had to be round-the-world, nonstop, without refueling, solo. That was set in 2005 by Steve Fossett with the Virgin Atlantic Global Flyer.

The team behind the Solar Impulse is blowing the record book sky high now. Forget “without refueling”… they are going for “without fuel” in their round-the-world flight.

And in this leg, claiming longest nonstop solo – even aside from without fuel.

Congratulations Solar Impulse. Those of us sitting under skies changed by global warming cheer you on.

 

 

 

CorinneTippett_Author_When_No_One_Else_Would_Fly

This was the summer I spent at Llangollen Farm with my grandfather, Colonel C. J. Tippett and Liz Whitney Tippett. These were her prize-winning carriage horses. They were biters.

Congratulations to American Pharoah, winning the Triple Crown for the first time in decades! I’ve been watching the Belmont Stakes for so many years in a row in the hopes of seeing a Triple Crown winner, and today is the day.

Col. C. J. Tippett and Liz Whitney Tippett were all about racing. Liz was a racehorse owner, with high profile horses in the USA and Australia, including “Igloo” in the 1970’s. She bred, trained, and raced horses from her own stable at Llangollen, Virginia, under her own colors – the purple and fuchsia.

As I wrote the biography of Colonel C. J. Tippett, “When No One Else Would Fly”, I was immersed in Liz’s world as well. Her story blends with Tip’s near the end of the book as he left civil aviation and entered joined Liz in the business of thoroughbred racing.

And I went with him – visiting him at the farms and ranches in California and Virginia and spending part of a summer at Llangollen. I joined Liz and Tip at the racecourse and picked a winner. I sat in on an after-dinner foal naming session and contributed a name. I rode as groom with the carriage team to a lawn party and held the bridles as the team snacked on my knuckles.

One day, I’ll write Liz’s story. It is a story of thoroughbred racing history just as Tip’s is a story of aviation history.

Col. C. J. Tippett and Liz Whitney Tippett would have loved the 2015 Belmont stakes and the winning of the Triple Crown for the first time since their own heyday in the racing world.

Email me at talktotheauthor@thewestchesterpress.com with “Liz Book” in the subject, to be added to my Liz book update list.

Copyright 2012 Corinne Tippett & The Westchester Press
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